Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/09139_Field_TCGG T904.txt

Text File | 1996-04-10 | 964b | 16 lines

terrible than the “Shakespearean Moment” so well described by
Patrick Cruttwell in his book of the same title. But it has been
the business of The Gutenberg Galaxy  to examine only the
mechanical technology emergent from our alphabet and the
printing press. What will be the new configurations of
mechanisms and of literacy as these older forms of perception
and judgment are interpenetrated by the new electric age? The
new electric galaxy of events has already moved deeply into the
Gutenberg galaxy. Even without collision, such co-existence of
technologies and awareness brings trauma and tension to
every living person. Our most ordinary and conventional
attitudes seem suddenly twisted into gargoyles and
grotesques. Familiar institutions and associations seem at
times menacing and malignant. These multiple
transformations, which are the normal consequence of
introducing new media into any society whatever, need special